Major accountabilities:

Operational delivery

• Independently manage/ set-up CI process/engagement and monitoring of competitors in focus
• Working closely with global clinical, marketing and brand teams to add CI intel through secondary data analysis and preparing clear & concise presentations with detailed understanding of brand/TA, lifecycle elements and unmet need.
• Engage the stakeholders and effectively communicate the CI process, objectives and outcomes. Provides CI intel in internal meetings such as Scenario Planning pre-read preparation, clinical trial/pipeline report updates, Global Brand Team meeting preparations, brand/ CDP / LCM/BOS plan inputs etc
• Performing regular and ad-hoc analyses of identified competitors or TA, and is able to quantify the competitive threat from various external landscape changes. Provides recommendations and insights for the brand and development teams.
• Leverage innovative technological and automation resources for preparing CI deliverables by proper evaluation of competitor goals, assumptions, capabilities, and strategies
• Tracking external factors (Market, Competitor & Portfolio Analysis) influencing the development of a brand/TA. Capable to perform product comparison, attribute analysis and competitive developments in new areas like imaging, biomarkers, compliance trials etc.
• Developing strategic implications of ‘traffic-light’ news reports, including applicable team actions; managing communications with the team and external customers as necessary.
• Evaluating competitor goals, assumptions, capabilities, and strategies; Incorporates and communicates competitor analyses into effective alignment plans and recommendations and present key issues and learnings to ICT/IPT teams
• Identifies and understands the nature of the competitive threat and creating competitor profile including timeline assumptions and stakeholder preferences; Understands the intellectual property situation for the product; Expertise in SWOT analysis, PEST analysis etc.

Functional excellence

• Expertise in all critical aspects of competitive intelligence and manages CI initiatives for a given TAs.
• Active participation in some key initiatives in team and at times- leading some of the initiatives- within team and cross-functional teams
• Supports the development and implementation of new ways of information presentation. Effort should be more on implementation of such ideas across/with the team.

• Brand/Therapy Area/Market/Pharma Knowledge: Fundamental/Advanced understanding of assigned therapy areas, NVS and competitor brands, market landscape, treatment trends and trail designs; understand drug development and commercialization elements. Strong analytical skills to grasp problems (complexity, context etc), the scope of the solution and effort estimation
• Region/Market Knowledge: Fundamental/Advanced understanding of the healthcare/pharma policies, Market access information, Knowledge on growing therapy areas. Information on the Pharma News sources for key business region/countries - The US, EU5, Japan, Emerging Market Countries.
• Tool/Portal/Database: Expertise in working with CI databases (e.g. Pharma Projects, Trial Trove etc.). Exposure to business intelligence tools (e.g. Qlik Sense).
• Conference Coverage: Expertise in conference coverage; Manage questions/challenges from internal Brand/Medical team on intelligence; capable using elicitation techniques
• Secondary Intelligence gathering: Command on setting up secondary intelligence alerts/tracking using Boolean, Mesh, web-crawlers etc.; Expert in using key databases for clinical, regulatory, and commercial
• Timeline/Pipeline Analysis: Expertise in conducted prospective analysis of the competitor landscape and provides input to franchise/brand/Pharma strategies through updated CI inputs.
• Communication/Presentation skills: Excellent communication ability to ensure that the scope of projects/initiatives and expectations are commonly understood between customers and stakeholders. Good presentation skills, ability to interface with cross-functional teams on a sound clinical and scientific base.
• Behavioral: Energetic and enthusiastic leaner and performer. Active participation in some key initiatives in team. Supports the development and implementation of innovation. Available and accessible to team members, managers etc. on timely basis

Key performance indicators:

• CI recommendations incorporated into all deliverables.
• Activities conducted in line with risk assessment plan.
• Ensures deliverables and activities adhere to CI communications plan.
• All deliverables, activities, presentations in line with agreed quality standards.
• All activities follow best practice and agreed processes. Highlights opportunities to improve processes and pilots new approaches.
• Legal and ethical considerations applied in all work activities.

Minimum Requirements:

Work Experience:

• Operations Management and Execution.
• Project Management.
• Working experience within the pharmaceutical industry.

Education:

• PhD/Masters Degree in Life Sciences. MBA from reputed institutes.

Skills:

• Advertising Campaigns.
• Alteryx.
• Analytical Thinking.
• Brand Awareness.
• Business Networking.
• Curiosity.
• Digital Marketing.
• Email Marketing.
• Marketing Communications.
• Marketing Plans.
• Marketing Strategy.
• Media Campaigns.
• Process Documentation.
• Strategic Marketing.

Languages :

• English.